“You have reached a certain landmark in your life. You are discerning, confident and balanced in all that you have achieved and all that you desire.”
Reputed to be the most prestigious address in Kuala Lumpur, The KLGCC (Kuala Lumpur Golf & Country Club) Resort needed to be repositioned. Previously, its look and feel, fell short of the “premium-ness” that it required to attract the wealthy and the famous. The challenge was to bring together all the elements of the resort and provide for current and future developments.
The modern heraldic appearance of the KLGCC shield was designed to create that link between past and present; as well as a refined sophistication that would fit with the new Brand DNA® of KLGCC agreed by the management team of Sime Darby Property. The promise of “Nowhere Better” was presumptuous and audacious — but deliberately so.