“Our work with RSP began by asking, “What do you want to be famous for?” — an impertinent question? No. It is often a question that sorts out the men from the boys.”
RSP is one of the most established multidisciplinary design and engineering practices in Singapore and the region. With a global presence, they have creative hubs in Singapore, China, Dubai, Vietnam, Malaysia and India. However, their key issue was, that they were not seem as a “name” architect and were pigeon-holed as a local firm used for implementation. They needed to shift this reputation and start to look and feel like one of global best.
Our response began with a Brand DNA® Workshop with all the global partners, facilitated by ColinAnderson, as their brand strategist — this was proceeded by in-depth-interviews with all the participants — in the process of consensually building the new RSP Brand DNA®. From this critical inputs, the future-forward perspective saying … “We are global leaders in delivering integrated solutions that transform environments. We provide comprehensive solutions conceived through collaborative experience; leveraging our multi-disciplinary capabilities, broad experience across all typologies; and our creative/imaginative design. We work diligently together with our clients, meeting their challenges, activating future value; all in tune with responsibility and sustainability.”