Brandcourage is a forward-thinking creative agency in Singapore, we create and communicate the essence of brands.

Our Process

We create great brands with courage, common sense and consensus.

Any creative agency in Singapore or anywhere else in the world worth their salt would have their own in-house research and strategic process in place. We have a 3-step process that we like to call the 3 Is – Investigate, Integrate, and Ignite – which is used to create your unique Brand DNA™ that will give your business the tools to be extraordinary.

We pride ourselves on being a creative agency that does more than churn out a great logo, we think about every aspect of your brand and how that will impact the future of your business.

Brand strategy

Business assessment & definition
Mission, vision & values
Competitive analysis
Consumer understanding
Portfolio analysis
Emerging trends
Insight and ideation
Personality attributes
Brand positioning
Brand promise or essence
Nomenclature

Brand strategy

Naming
Brand identity
Brand packaging
Brand book
Brand management systems
Implementation guidelines
Internal communications
Internal cascading
Communications strategy

Brand strategy

Advertising (all mediums)
Marketing
Communications
Literature
Tracking and ROI
Brand management & stewardship
Standardisation & decommissioning
Innovation programmes

Our People

A courageous team full of character

We’re a well-rounded creative agency, because of the friends we collaborate with. At Brandcourage, you’ll get the best of
all worlds.

Managing Director

Colin Anderson

Colin Anderson is a brand evangelist and an expert in growing brands internally and optimising their unique propositions externally. His leadership role in the industry has taken him, all over the region working across many sectors for businesses, institutions, and governments.

Focusing on brand development, Colin has led many programmes for globalisation of local brands. His three decades of consulting on strategy, design, communications, and branded experiences, as well as sta brand engagement, have underscored his conviction that the brand is the core organising principle of any business, organisation, or even country. Colin is more passionate than ever about the power of branding.

Managing Director

Colin Anderson

Client Lead

Gabriel Lee

Gabriel graduated from the Chartered Institute of Marketing, UK with a postgraduate diploma in marketing.

His extensive experience in advertising, design, online, and events makes him a strong and reliable project partner. His ideation and recommendations are both strategic and refreshing.

He has worked with MNCs such as Unilever (brand marketing – Breeze, Pond’s), and Guinness Anchor Marketing (brand marketing for Heineken).

With a solid foundation and understanding of the holistic ecosystem in strategic branding across a myriad of industries, his credentials with Brandcourage in brand development and project management include clients from publicly listed companies, both local and international such as CapitaLand, Sime Darby Property, MRCB, Ramsay Sime Darby Health Care, and more.

Client Lead

Gabriel Lee

Strategy & Copywriter

Faith Chandra

Faith has a background in experiential marketing, communications, and event management, with over 25 years of experience in creating unique brand experiences and bringing them to life. She is an accomplished content creator who understands the power of words to create connections, influence change, and inspire action.

This is supported by a mix of skills including copywriting, creative ideation, organization, and marketplace research. Clients she has worked with include Ramsay Sime Darby Healthcare, Healthcare Management International, Eyecentric, Sime Darby Property, Sime Darby Property Industrial, Publika Shopping Mall, and Temperature Sensors Services.

Having worked with everything from large corporations to SMEs to small businesses, she relishes the challenge of delving into a wide range of industries and settings to tell their stories.

Strategy & Copywriter

Faith Chandra

Senior Designer

Steve Chan

Steve has an Advanced Diploma in Multimedia Design from Tunku Abdul Rahman College and a Digital Media Design (Degree of Bachelor of Arts) from Liverpool John Moore University.
He is a consummate professional at design, production, and seeing through the design deliverables.
Steve has been with Brandcourage for over 8 years — and during this time has worked for clients in Singapore, Malaysia, Vietnam,and regional work across the Asia Pacific — including. Sime Darby Property Industrial, Ramsay Sime Darby Healthcare, TemperatureSensorSystems (TTS), SoilBuild International, Columbia Asia, Eyecentric, Propel Global, KL East Mall, Masteron, That.Legal, and UD Trucks/Volvo Trucks.
Senior Designer

Steve Chan

Our alliances

The best of all worlds

We’re a well-rounded creative agency, because of the friends we collaborate with. At Brandcourage, you’ll get the best of all worlds.

Our wins

A little
flexin’
never hurt nobody

AwardPrize
International design awards (IDA) - KLGCC Silver
International design awards (IDA) - Manta AirSilver
International design awards (IDA) - National Gallery Singapore Silver
International design awards (IDA) - KL East MallBronze
International design awards (IDA) - Sage and Shoppes at Four Seasons Place
Singapore design awards (SDA) - NEXT Hotel, Sage Hotel, Shoppes at Four Seasons Place and PURE
Singapore design awards (SDA) - Singabera, Singapore River
Creative Communication Award (C2A)
Australian Posters Hall of Fame – Inaugural Best Outdoor Poster (Top 100)
Finalist for Management Consultant Project of the Year 2015