Brandcourage is a forward-thinking creative agency in Singapore, we create and communicate the essence of brands.

Our Process

We create great brands with courage, common sense and consensus.

Any creative agency in Singapore or anywhere else in the world worth their salt would have their own in-house research and strategic process in place. We have a 3-step process that we like to call the 3 Is – Investigate, Integrate, and Ignite – which is used to create your unique Brand DNA™ that will give your business the tools to be extraordinary.

We pride ourselves on being a creative agency that does more than churn out a great logo, we think about every aspect of your brand and how that will impact the future of your business.

Brand strategy

Business assessment & definition
Mission, vision & values
Competitive analysis
Consumer understanding
Portfolio analysis
Emerging trends
Insight and ideation
Personality attributes
Brand positioning
Brand promise or essence
Nomenclature

Brand strategy

Naming
Brand identity
Brand packaging
Brand book
Brand management systems
Implementation guidelines
Internal communications
Internal cascading
Communications strategy

Brand strategy

Advertising (all mediums)
Marketing
Communications
Literature
Tracking and ROI
Brand management & stewardship
Standardisation & decommissioning
Innovation programmes

Our People

A courageous team full of character

We’re a well-rounded creative agency, because of the friends we collaborate with. At Brandcourage, you’ll get the best of
all worlds.

Strategy Director

Colin Anderson

Country Manager

Gabriel Lee

Brand Designer

Steve Chan

Our alliances

The best of all worlds

We’re a well-rounded creative agency, because of the friends we collaborate with. At Brandcourage, you’ll get the best of all worlds.

Our wins

A little flexin’ never hurt nobody

AwardPrizeYear
ABC AwardsGold2020
ABC AwardsSilver2019
ABC AwardsBronze2018
ABC AwardsFinalist2017
ABC AwardsGold2016
ABC AwardsSilver2015
ABC AwardsBronze2014