Prior to the creation of Manta Air, in the Maldives there was no flight operator that offered a consistent and reliable air transfer service. Frequently late or unavailable, this negativity was transferred to the resorts who had to pay the price as they were seen as responsible.

Manta Air, brought together the best crews and planes; and worked out a new service offering that “takes the trouble out of travel; so that you and your loved ones spend more time on vacation and less in transit.”

This was a joint project together with Equus Design Consultants and the consortium shared the responsibility and developed the entire brand foundation from scratch. The scope of work included brand strategy with Brandcourage’s Brand DNA®, brand creation as well as brand expression, from communications to uniforms, plane livery to inflight magazines.

The programme focused on the harmonisation of the customer journey and that it is seen as a forward projection of the hospitality experience – so that ‘guests’ feel their vacation beginning from their departure (and not their arrival).