“We are “standing on the shoulders of giants” as we work in tandem with the world’s leading hospitality management and culinary institutions.”
The hospitality industry is an important sector for the Thai economy. In fact it represents approximately 20% of our countries gross domestic product (GDP). We have on average more than 30 million arrivals (tourists) to Thailand every year, yet there are Thai people who are still in poverty. We have both an opportunity as well as an obligation to make a difference. The Dusit Group has over 40 years legacy in hospitality education and we see our role as ‘transforming through relevance’ to change the status quo and in doing so, contribute to our brands, our business and our country’s future.
Prior to our appointment, Dusit Hospitality Education, had not updated their communications and identity for several decades — in fact the look and feel was a very traditional Thai one. In the fast-moving business of hospitality, it seemed strange that the education arm looked so old and tired, yet sort to enrol over 20,000 studies from around the region every year. Brandcourage did not reinvent the wheel, in fact we used the original Dusit brand mark; to leverage its 50 years of history (it was originally designed by Walter Landor back in the fifties) within a contemporary new lock-up to give it a fresh and more relevant appeal.