“Our promise defines why we exist — Giving voice to your emotions — is all about expressing your feelings in a way that is both meaningful and powerful.”

A fundamental aspect of creating a meaningful and compelling brand is knowing yourself – and being clear about who you wish to influence — the Beato Creations brand is definitely a “female” brand in it’s look and feel – but that doesn’t mean that it’s just for women. Think of brands like Jo Malone — as a comparison — a brand that provides “gift giving” in a way that is feminine but helps hopeless guys (like me) look good to their partners. Having said that Beato Creations actually does target 70% to women over 30 years with over 70% of sales coming from repeat business.

Another thought provoking aspect to the Beato Creations brand was an evaluation of the brand experience — from understanding to ideas (they intuitively know how to express your emotions) — from ideas to creation (they use their artistic skills to fashion unique gifts) — from creativity to reality (they offer a complete service with a guarantee of quality).