“JingZe will excel in food quality that will set a new standard, where our maestros will bring a level of personal attention that will be echoed in all aspects of the brand experience.”
Jing Ze is a contemporary Asian concept that has been curated to bring to KL, the first of its kind and elevate your dining experience. Inspired by their chef’s signature dishes and influences of Asian cultures, JingZe revisits the simple, traditional recipes, giving them a modern twist and developing new creations along the way. Jing Ze excels in food quality’s will set a new standard, where their maestros will bring a level of personal attention that will echoed in all aspect of the brand experience.
“Living the brand” was a manner of looking at how the food and beverage was only fifty percent of the brand experience — and that creating a critical link between the brand and the service culture of the business became their key differentiator. ‘Traditions of Tomorrow’ sets in play an experience that honours the past but defines itself in the future. This created an interesting and unique positioning that appealed to its owner and principal chef, Nick Scorpion, as he sort to curate a restaurant experience that was like no other.