Colin Anderson is a brand evangelist and an expert in growing brands internally and optimising their unique propositions externally. His leadership role in the industry has taken him, all over the region working across many sectors for businesses, institutions, and governments.
Focusing on brand development, Colin has led many programmes for globalisation of local brands. His three decades of consulting on strategy, design, communications, and branded experiences, as well as sta brand engagement, have underscored his conviction that the brand is the core organising principle of any business, organisation, or even country. Colin is more passionate than ever about the power of branding.
